A HEART MESSAGE
I’M A BELIEVER IN THE IDEA THAT “WORDS HAVE POWER” OVER US.
LET’S USE OUR WORDS WISELY IN ALL WE DO, YES?!
I ADORE THE HINDU GREETING “NAMASTE” BECAUSE IT TRANSLATES INTO “THE LIGHT IN ME RECOGNIZES AND ACKNOWLEDGES THE LIGHT IN YOU”!
HOW PROFOUND.
I SEE IMMENSE LIGHT IN THE BRANDS I CHOOSE TO WORK WITH AND I PLAN TO HONOR THEIR BRANDS – WITH MY WORDS.
– MICAELA VALDÉS ROSARIO
THE WRITER
I’ve been writing since I could pick up a pencil and scribble endless nothings line after line, page after page – until the entire composition book was filled. Then, I’d ask for a fresh book. I could spend hours lying on the floor with just a pencil, notebook and words. That hobby would turn into avid journaling that spanned from the age of 7 until now. I have several books about my life at all stages.
I allowed early, negative criticism to keep me away from my writing passions – but those days are no more! I’m choosing to dedicate the rest of my career to the art of writing and brand storytelling. I consume book after book after book about copywriting, prose writing and screenwriting – often mixing it up with books on psychology, anthropology and writer biographies.
I believe in being a “forever student” because the more I absorb, the more I have to give!
THE MOTHER
Becoming a parent has drastically shaped how I view the world, the work I do and what messages I help create. I read every book I can consume about positive discipline, attachment parenting or educational pedagogies. It’s imperative for me to practice what I preach as I model an earnest living for my daughter. As a mother, working with parenting and wellness brands for early child development and holistic, healthy living aligns best with my beliefs, values and passions.
Through mindful marketing, we have endless opportunities to teach our children about mental and emotional health which will support their confidence, capabilities and resiliency for years to come.
THE MISSION
I’m now on a mission to work solely with brands dedicated to promoting virtue, enlightenment and healing through the services or products they provide. I want to get behind a marketing campaign that helps take humanity to knew heights. When we think of branding, we need to consider the lifestyle it is promoting.
The clients I work with understand the importance of “people first”. We take time to craft the most mindful and effective message by asking “what problem can we help the customer solve?”, “what value are we adding to their lives?” and “what intentions are we setting with our messaging?”. If we take time to understand who we are selling to and understand their very real human pain and human needs first, then we are on our way towards creating lasting connections for years to come. I’ll show you how!
