With all the to-do items for your business or brand, the added pressure of staring at a blank social media post, blank Facebook Ad, blank email or blank webpage makes most cringe. There is nothing worse than knowing you have something AMAZING to offer, but not knowing how to express it, package it or sell it.
THAT’S WHERE BRAND STORYTELLING DAZZLES AND SHINES IN THE FORM OF COPYWRITING OR CONTENT WRITING.
WE ARE HUMANS AND WE ALL LOVE A GOOD STORY! And, for the last 300,000 years, we humans have been expressing our ideas, dreams, beliefs and interests through storytelling. Everything begins with a story. We know that every single culture that has walked on this earth has told stories. Humans are simply captivated by other humans. It requires us to find meaning. It enlightens us. It comforts us. Stories let us know we are not alone and that we are part of a greater whole.
But, in order to tell an effective story and sell an idea – you need to know WHO you are telling it to!
THE POWER OF STORY CONNECTS US.
DON’T MAKE THE MISTAKE OF BEATING BORING FACTS OVER PEOPLE’S HEAD.
Listen – information without emotional context gets lost in the sauce, period. I’ll let you in on the SECRET – shhhh.
AUTHENTICITY CREATES TRUST.
The secret to brand storytelling is to consistently align your brand narrative to your brand’s values. Take a moment to think of your top 5 favorite brands and why you go back to them again and again…go ahead, I’ll wait…! If you haven’t guessed it – what the brand stands for resonates with you, what you identify with, what your values are and it likely adds some value to your life as well.
SO, DON’T LEAVE SUCH A HUMAN TASK IN THE HANDS OF ARTIFICIAL INTELLIGENCE SOFTWARES THAT SOURCE RECYCLED COPY FROM A DATABASE.
A.I. IS MERELY A TOOL, NOT A SOLUTION...
AND A TOOL IS USELESS WITHOUT A HUMAN HAND.
I’m here to help your brand touch hearts and minds by helping you:
- Create a unique selling point for your brand
- Build customer avatar profiles to hone and retain the target audience
- Build a brand voice guide to maintain your tone, values and mission across any platform
- Write video or podcast scripts for media campaigns
- Write compelling headlines and descriptions
- Write copy for web pages as part of a larger sales and marketing funnel
- Write SEO articles for online exposure
- And – write short & long form email sequence campaigns for customer hooks and retention
HELLO, I’M MICA!
As a 5x Emmy-nominated producer with 16+ years of television, digital and documentary experience, storytelling is just my jam! I’ve crafted high-rating stories for nearly every network and every genre of media for multiple purposes: breaking news, human interest features, brand campaigns, digital shorts and online sales events. Hundreds of people – from all walks of life with different reasons for sharing their views, talents, experience or services – have trusted me to bring their narratives to the masses. I’m proud to say I’ve held that duty with great honor because I know the power of perspective. It evokes movements, change of hearts and change in beliefs. That’s why, the power of a story connects us!
But now, as a veteran producer, content writer and budding copywriter, I’ve set my sights on the parenting and wellness worlds to help market mindful living with evocative and informative storytelling.
WHAT YOU’LL GAIN WHEN WORKING WITH ME
- A WELL CRAFTED UNIQUE SELLING PROPOSITION FOR YOUR BRAND…SO YOU CAN KEEP CONSISTENT VALUES AND MESSAGING ACROSS ANY PLATFORM.
- CUSTOMER AVATAR PROFILE…SO YOU CAN EFFECTIVELY COMMUNICATE YOUR BRAND’S MESSAGING TO YOUR TARGET MARKET.
- A UNIQUE BRAND VOICE GUIDE…SO YOU CAN STAND OUT AMONGST YOUR COMPETITORS.
- A STEP-BY-STEP GUIDE ON HOW TO SELL WITH STORYTELLING…SO YOU CAN INCORPORATE YOUR BRAND’S NAME ANYWHERE AND EVERYWHERE!
- PERSONALIZED COPYWRITING AND CONTENT WRITING (THA’TS NEVER, EVER RECYCLED)…SO YOU CAN KNOW YOUR BRAND IS GETTING THE ATTENTION, CONSIDERATION AND DEDICATION IT DESERVES.
- …NEVER MISS OUT ON SHARING HOW SPECIAL AND UNIQUE YOUR BRAND TRULY IS!
- …NEVER MISS AN OPPORTUNITY TO SOLVE AND RELATE TO YOUR CUSTOMER’S NEEDS!
- …NEVER GET LOST IN THE SAUCE OF YOUR COMPETITION!
- …NEVER GET PIGEON HOLED ONTO ONE PLATFORM!
- …AND NEVER SETTLE FOR RECYCLED OR A.I. GENERATED COPY AGAIN!
